Embedded videos — those hosted by YouTube but streamed on blogs and other Web sites — don’t generate any revenue for record companies, so EMI disabled the embedding feature. Now we can’t post the YouTube versions of our videos on our own site, nor can our fans post them on theirs. If you want to watch them, you have to do so on YouTube.
But this isn’t how the Internet works. Viral content doesn’t spread just from primary sources like YouTube or Flickr. Blogs, Web sites and video aggregators serve as cultural curators, daily collecting the items that will interest their audiences the most. By ignoring the power of these tastemakers, our record company is cutting off its nose to spite its face.
The numbers are shocking: When EMI disabled the embedding feature, views of our treadmill video dropped 90 percent, from about 10,000 per day to just over 1,000. Our last royalty statement from the label, which covered six months of streams, shows a whopping $27.77 credit to our account.
Remember the "Here It Goes Again" treadmill video? Damian Kulash Jr., OK Go's lead singer, pens this editorial in the NYT lamenting how EMI has focused on protecting an outdated model while crippling the very thing that helped bring their band to fame and fortune.
He's a fascinating case study for how important blogs and other sites are in disseminating videos -- in this case being responsible for 90% of the traffic!
Proof that "tastemakers" and "cultural curators" in the world of social content really do matter.
Innovation is America’s greatest strength. It’s what we most need to build the kind of health care system we and the world will desperately need not far down the road. The goal of health care reform — and we need reform, urgently — must be to smooth the path for the kind of innovation our society can produce. The solution to our health care problem is not to edge closer to an old-fashioned, European style health care system or to stumble along as best we can with the awkward and expensive public-private hybrid we now have; it is to break the mold, do something new, harness the power of technology to solve age-old human problems — to be, as I wrote in an earlier post on this blog, radically American.